BUTTERFINGER® 'Name Change' an April Fools’ Day Prank

April 01, 2008 03:01 PM Eastern Daylight Time


BUTTERFINGER® 'Name Change' an April Fools’ Day Prank to Celebrate Launch of New Butterfinger Comedy Network on Yahoo!
BUTTERFINGER Distributing Nearly 200,000 Free Limited Edition 'Finger Bars' Through Participating 7-Eleven® Stores
College & University Pressroom
GLENDALE, Calif.--(BUSINESS WIRE)--Fear not, BUTTERFINGER fans, the iconic candy bar with the crispety, crunchety peanut-buttery orange center is not changing its name to "The Finger" as reported earlier today. The April Fools’ Day prank was executed by the brand team to announce the launch of the new Butterfinger Comedy Network (ButterfingerComedyNetwork.yahoo.com) on Yahoo! Video today.
To celebrate clever humor and the launch of the Butterfinger Comedy Network, BUTTERFINGER is distributing nearly 200,000 free Finger Bars to consumers at more than 2,000 7-Eleven® stores in 10 major markets across the country. This will occur on the afternoon of April 1 only and while supplies last (one Finger Bar per customer). Participating markets include New York, Los Angeles, Chicago, San Francisco, Philadelphia, Phoenix, Seattle, Dallas, Boston and Miami. Consumers can view a list of the participating 7-Eleven retail locations at the Butterfinger Comedy Network on Yahoo! (ButterfingerComedyNetwork.yahoo.com).
For consumers unable to find a Finger Bar in their area, a limited number of the bars are listed on eBay Giving Works, eBay’s dedicated program for charity listings, through April 8. All proceeds will benefit A Place Called Home, a dynamic youth enrichment center located in Los Angeles.
The Butterfinger Comedy Network features hundreds of the funniest videos from across the web and is a hub for consumers looking for the best of the best in online comedy, spoofs, pranks, standup, original segments and just plain crazy stuff. Users can watch, comment on and share videos in a best-in-class online video experience. The Butterfinger Comedy Network aims to be the gold-standard of what is funny online.
“BUTTERFINGER is a brand that truly celebrates clever, witty humor,” said Tricia Bowles, spokesperson, Nestlé Confections, a division of Nestlé USA. “This April Fools’ Day prank was an unexpectedly fun way to launch the new Butterfinger Comedy Network on Yahoo! and it's just a taste of what’s to come on this newly launched entertainment site.”