The world’s favourite lollipop turns 50 this summer with parties and a Chupa Chups road show planned across the UK.
Kick-starting a summer of celebration is a 1950’s retro branded Chupa Chups bus that will tour key cities and events across the country over the next four months.
‘Chupa Chicks’ will be dancing to the sounds of the 50’s and sampling lollies to members of the public, targeting an estimated 1.5 million people at concerts and festivals.An anniversary Chupa Chups logo has been created to appear on selected merchandise including collector’s tins and shoulder bags.
The collector’s tins will contain the seven original flavours made 50 years ago, including Cola, Vanilla and Strawberries and Cream. A special edition coffee table book has also been created to commemorate this iconic brand. A newly designed website has been created to support the anniversary, with information, interactive elements and a history of the brand.
Over 54 million kg of Chupa Chups have been produced in the last 50 years; the equivalent weight of over 363 thousand Boeing 747 airplanes. Michiel Havermans, Managing Director of Perfetti Van Melle UK, commented: “We’re delighted to be celebrating Chupa Chups 50th birthday this summer.
The brand has built a phenomenal world wide following in the last five decades and we plan to continue this work.“The anniversary celebrations will remind consumers of the heritage of the first ever lollypop, encouraging a nostalgic association with the brand.”
Chupa Chups facts:
• The first ever lolly pop was created in 1958 by pioneering sweet-lover Enric Bernat and named Chupa Chups
• Internationally renowned artist, Salvador Dali, designed the daisy inspired logo for the new sweet in less than an hour
• In 50 years 127 different Chupa Chups flavours have been produced across the world
• Over 54 million kg of Chupa Chups have been produced in the last 50 years; the equivalent weight of over 363 thousand Boeing 747 airplanes
• A Chupa Chups lollipop has an RSP of 15p and is available from all good cash and carry and wholesalers Visit chupachups.com for more information about Chupa Chups 50th anniversary.
http://www.easier.com/view/Lifestyle/Food_and_Drink/News/article-189730.html
No comments:
Post a Comment