Courtesy of © Mars Co.
1. The M&M's Characters
Company: MarsBrand: M&M's productsDebuted: 1954Q-Score: 45
Mars introduced its first spokes-candy, Red, in 1954, 13 years after the candy-coated chocolates debuted. Of course, Red wasn't alone for long--he was joined by Yellow, a nut-filled mascot, when the company launched peanut M&M's later that year.
Over the last 50-plus years, M&M's has rolled out three more spokes-candies to represent new flavors, colors and themes, each with a distinct personality. Blue is the most popular and confident of the bunch. And then there's Green, introduced in 1997, the company's first female spokes-candy.
http://www.forbes.com/2008/07/08/advertising-mars-geico-biz-media-cx_lr_0708spokescreatures_slide_2.html
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