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Tuesday, April 1, 2008

Nestlé USA Announces Official Name Change for BUTTERFINGER® Candy Bar

Iconic Candy Bar Now Called “THE FINGER”

College & University Pressroom
Date: Tuesday, April 1, 2008

GLENDALE, Calif.--(BUSINESS WIRE)--Nestlé USA announced today that after 80 years, it is retiring the name BUTTERFINGER and officially changing the name of the popular candy bar to “THE FINGER.” This change is effective immediately.

The renaming of the BUTTERFINGER candy bar reflects the results of a two-year comprehensive study conducted by the company into consumer perceptions of the "BUTTERFINGER" name. According to the study, an overwhelming majority of consumers identified the phrase with undesirable traits, such as being clumsy, awkward and lacking in physical coordination, skill or grace.

The name “THE FINGER” gives the candy bar a shorter, more contemporary name while acknowledging the long heritage of the brand. Finger bars are expected to begin appearing on store shelves throughout the month of April 2008.

"This is a momentous day for THE FINGER candy bar," said Nestlé Confections Spokesperson Robert Hall. "Changing the name of an iconic American candy bar is a decision we did not take lightly. We are proud to have listened to our consumers, and recent consumer testing validates their feelings. At no time did we want to imply that BUTTERFINGER candy bar was just for clumsy people."

Consumers and media are encouraged to visit THE FINGER's new Web site,, for more information about the name change.

BUTTERFINGER was first introduced in 1928 by the Curtiss Candy Company of Chicago, IL, with the brand name being originally selected by consumers through a public contest. Nestlé acquired the brand in 1990 and renamed the product THE FINGER in 2008.

About Nestlé USA
Named one of “America’s Most Admired Food Companies” in Fortune magazine for the eleventh consecutive year, Nestlé USA provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2007 sales of $8.25 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company — with sales of $90 billion. For product news and information, visit or

by: Woodstock Candy


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