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Sunday, August 3, 2008
For a Sweet Treat: New Candy Creations Think Outside the Bar

How sweet it is; this year alone, more than 2,000 new snack and confectionery creations will stock store shelves and give consumers something new to chew, chomp, lick and enjoy.

Sunday August 3rd, 2008

(NewsUSA) - With seemingly endless flavor possibilities, new twists on childhood favorites and innovative limited edition treats, the latest candy innovations are surprising taste buds, according to the National Confectioners Association.

"There's been an explosion of creative flavors, new sensations and personalization in candy," commented Susan Fussell, vice president of communications, NCA. "As the American palate becomes more diverse, candy manufacturers continue to reinvent the classics and introduce innovative candy creations to satisfy the most sophisticated taste buds and please the ordinary appetite."

Taste buds are in for a sensory experience with innovations like Nestlé's mouth-popping chocolate Tinglerz or Hershey's Bliss with Meltaway Center.

Companies are also rolling out new twists on old favorites. Classic PEEPS are now available in Chocolate Mousse Flavored Bunnies and Bears. Now consumers can chomp and chew away at Lemonhead Chewy and Chewy Atomic FireBalls from Ferrara Pan Candy Co.
Personalization is key. Mars Snackfood U.S. introduces M&M's that can be made to order with your photo on the chocolate candy, or you can pen your own message inside My DOVE Chocolate wrappers.

Creative and out-of-this-world, kids' candies continue to drive new product innovation with treats like the Nintendo Wii KLIK-on Candy Dispenser, a mock Wii controller that dispenses candy with a touch of a button. Who said you couldn't play with your food, too?

When it comes to chocolate, candy makers are thinking outside the bar. Chuao Chocolatier's new ChocoPods Firecracker combines dark chocolate with a chipotle center. Milk & Peanut Butter from Ghirardelli is a delectable bar of gourmet milk chocolate squares filled with smooth, creamy and crunchy peanut butter.

Consumers can freshen their breath, plus strengthen and rebuild tooth enamel, while chewing on Cadbury's Trident Xtra Care with Recaldent.

Or, try new fruity gum flavors like Stride Always Mandarin, a mouth-watering orange-flavored gum, or Wrigley's Orbit Fabulous Fruitini and Orbit Sangria Fresca. With the American Dental Association Seal of Acceptance, Orbit gum is also good for your teeth and refreshing for your mouth.

To learn more about the newest candy innovations and latest trends, or to download candy recipes, visit

by: Woodstock Candy


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