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Sunday, October 31, 2010

We like retro candy (obviously), but we think it’s a good idea to keep up on some of the trends in our industry, too. Candy, just like anything else, is an ever-changing medium. It grows with the times, while still paying homage to its rich past. Let’s take a look at some of the biggest candy trends of 2010.



-Dark chocolate is a huge trend right now. Journalists have been telling us that it’s rich in anti-oxidants, so we feel like it’s a healthier alternative to milk chocolate. (We still like milk chocolate, too!)

-A lot of candy is actually being sweetened with honey these days. This is largely because of the eco-friendly/organic trend. In fact, Jelly Belly actually has real wildflower honey in their new Honey Bean flavor.

-We’re a firm believer that everything tastes better with chocolate, and that’s why we love this next trend. People have been putting chocolate of so many different things lately. Potato chips, gummi bears, chocolate chip cookie dough balls, marshmallows… the list goes on. This one shocked us the most, though. Chocolate covered marshmallow Peeps. That’s right.

-Licorice is seeing a big resurgence now, too. This is because there are many different flavor options these days. Green apple, grape… companies like Twizzler and Red Vines are adding flavors left and right. Why does everyone love licorice? Well, maybe it has something to do with the economy. The licorice reminds them of inexpensive penny candy from the days of yore.

Hey… you know who sells penny candy? Woodstock Candy!


by: Woodstock Candy

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