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Monday, June 9, 2008
Beer, candy most immune to recession, study says

Betty Beard
The Arizona Republic
Jun. 9, 2008 12:00 AM

Recession or not, we won't give up beer and candy, but we might give up cigarettes, the Nielsen Co. reported in Phoenix last week. The New York company calculated that based on sales in previous recessions, certain consumer goods are most immune and most vulnerable in a recession.

The most recession-proof items are seafood, dry pasta, candy, beer and pasta sauces. The most recession-vulnerable items are carbonated beverages, eggs, cups and plates, food preparation and storage products, and tobacco.

Nielsen released its findings at a Consumer 360 Conference that attracted about 1,000 people in the consumer-packaged-goods industries to the JW Marriott Desert Ridge Resort & Spa.
http://www.azcentral.com/arizonarepublic/business/articles/0608biz-talker0609.html


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