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Thursday, August 25, 2011

Black Cow is a name synonymous with nostalgic candy. It was very popular from the 1920s until the 1980s when it suddenly disappeared. Back then it was Slo Poke taffy on a stick dipped in chocolate coating. Black Cow candy was reintroduced into the marketplace at the beginning of 2011, only it tastes slightly different than you might remember. Now it is a smooth chocolate flavored taffy like caramel candy bar, kind of similar to a tootsie roll. It melts in your mouth, and does taste good, but it doesn't taste familiar.

Candy from our childhood definitely plays right to our emotions. Many of us long for things that tie us to memories of our younger days. Is the manufacturer of the updated version of the Black Cow trying to get to the heartstrings of the 40 to 80 year old crowd who remember eating Black Cows? The new candy bar is a little bit of a stretch in comparison to how it used to be. But because of the name, people still love Black Cows.

Car manufactures do the same thing. They modify popular brands so much that the only thing recognizable is the name. For example a Ford Thunderbird is completely different today than it was in the '60s. It seems common these days to use a household name to try to sell something that we remember from years ago. It's all because nostalgia is a big seller these days.

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by: Woodstock Candy


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